The Intelligence Layer
Your GTM Team is Missing

For a CRM Quality Audit, a CSV export of your existing records is enough - whatever fields you have. For an ICP-Verified Prospect Pool, we need your ICP: target industries, company size, geographies, and the job titles you sell to. The free 30-minute scoping call covers all of this, and we will tell you exactly what we need before any work begins.

We deliver to HubSpot, Salesforce, Pipedrive, and most other CRMs via CSV import. For HubSpot and Salesforce, we format the export specifically for their native import flows so you can upload without reformatting. There is no integration to configure or API to set up - we handle the formatting and deduplication before delivery.

Most projects deliver within 5-10 business days. A CRM Quality Audit on 2,000 records typically takes 5-7 days. An ICP-Verified Prospect Pool of 500 verified prospects is usually 7-10 days. There is no software to learn, no onboarding process, and no ramp-up period. You brief us on the scoping call and receive verified data back within days.

Common warning signs: emails bouncing above 3%, SDRs reporting wrong numbers or outdated job titles, duplicate records appearing in reports, missing fields on a large percentage of contacts, or records sourced from a purchased list more than 12 months ago. If any of these sound familiar, your data is costing you pipeline. Our first audit typically flags 34% of records as needing attention.

A one-off audit solves the immediate problem, but B2B data decays at roughly 2-3% per month. After 12 months without maintenance, nearly a third of your records will be outdated again. Most teams start with a CRM Quality Audit to fix the backlog, then move to an Always-Fresh Pipeline Retainer to stop the decay cycle permanently.

A CRM Quality Audit is a one-time project: we clean, deduplicate, and enrich your existing records, then hand everything back with a health report. An Always-Fresh Pipeline Retainer is ongoing - each month we re-enrich your database, flag job changes, and add new prospects to replace churn. The audit fixes what is broken today. The retainer stops it from breaking again.

No. We are a data operation, not an agency. We research, verify, and deliver the records - what you do with them is up to you. We deliberately do not do outreach because it creates a conflict of interest between data quality and volume targets. Your SDRs, your sequences, your messaging - we just make sure the data behind them is accurate.

Yes. Our White-Label Data Ops service lets agencies resell CRM cleaning, list building, and deliverability monitoring under their own brand. We operate behind the scenes with SLA-backed turnaround, branded deliverables, and per-client cost dashboards. Your clients never know we exist.

Tools like ZoomInfo, Apollo, and Cognism give you access to a database and leave you to find, verify, clean, deduplicate, and import the data yourself. That takes time, tool expertise, and someone on your team to operate it. We do all of that for you - human researchers verify every record, QA the output, and deliver it ready for your CRM. No credits to manage, no software to learn, no integration to maintain.

Yes, and this is where we outperform database tools. SaaS platforms have thin coverage in specialist verticals because their databases are built for broad markets. Our researchers go deep into trade associations, conference attendee lists, Companies House filings, and industry-specific directories to find contacts that no single database covers. The more niche your ICP, the more value we add.

A general VA needs to be trained, managed, and given tool subscriptions. They work one record at a time without a systematic verification process. We bring specialised B2B data expertise, access to 16 premium data sources, established enrichment workflows, and quality standards baked into every deliverable. You get the output of a trained data ops team without the hiring, training, or management overhead.

Every record includes a sourcing trail so you can see exactly where each data point originated. We cross-reference across 16 verified sources including Companies House, LinkedIn, company websites, and specialist B2B databases. We never rely on a single 'proprietary database' - multi-source verification is how we catch errors that single-source providers miss.

We use a waterfall enrichment process: each record is checked against multiple independent sources in sequence. If a phone number appears in one source but not another, we flag it. If an email bounces in pre-send validation, we quarantine it. Every record gets a confidence score so your team knows which contacts to prioritise and which to treat with caution.

B2B data decays at roughly 2-3% per month - around 30% per year. People change jobs, companies rebrand, phone numbers rotate, and emails go stale. In high-turnover industries like tech and recruitment, decay can be even faster. After 12 months without enrichment, nearly a third of your records will be outdated, which means wasted outreach, damaged sender reputation, and inaccurate pipeline forecasts.

Every deliverable goes through human QA before it reaches you. If a record does not meet the agreed quality benchmarks, we replace it at no additional cost. Unlike self-serve tools where bad data is your problem to deal with, accuracy is our responsibility. We build a review round into every project, and the quality bar is defined upfront in your SOW.

We use fuzzy matching - not just exact field comparison - to catch duplicates that simple tools miss. Variations like 'John Smith at ABC Corp' and 'J. Smith from ABC Corporation' are identified and merged. We reparent child records (activities, deals, notes) to the surviving master record so you do not lose historical context. Every merge decision is documented in the deliverable.

All project work is fixed-price, scoped during your free 30-minute call. CRM Quality Audits start from £2,000 and ICP-Verified Prospect Pools from £3,000 - both depend on record volume and enrichment depth. Always-Fresh Pipeline Retainers start from £2,500 per month on a rolling basis. You get a 2-page SOW with the exact price before you commit to anything.

No annual contracts. One-off projects are priced per engagement and paid on completion. Retainers run month-to-month - you can cancel with 30 days' notice. No auto-renewal traps, no early termination fees, no 60-day cancellation windows buried in the fine print. We keep clients by delivering results, not by locking them into long-term deals.

Neither. We quote a fixed price based on the scope of work - record volume, enrichment depth, and turnaround. No credit system, no per-record metering, no surprise overages. You will never get an unexpected invoice because your team exported an extra column or ran one too many searches. The price in your SOW is the price you pay.

Per month, yes. But the total cost of ownership tells a different story. Self-serve tools require someone on your team to operate them - finding contacts, verifying data, cleaning duplicates, formatting imports. That person's time has a cost. Stack on multiple tool subscriptions (enrichment, verification, deliverability) and the cost of bad data reaching your pipeline, and done-for-you often comes out cheaper. We handle the entire workflow for less than the fully loaded cost of one junior hire.

The 1-10-100 rule applies: it costs £1 per record to prevent bad data, £10 to clean it later, and £100 in lost revenue if you do nothing. Our clients have seen reply rates double after a CRM audit, conversion lifts of 22% from verified prospect pools, and pipeline forecast variance drop from 35% to under 12%. The cost of doing nothing is almost always higher than the cost of fixing it.

Yes. Many clients start with a focused audit on 500-1,000 records or a small prospect pool of 100 contacts to see the quality before committing to a larger engagement. The scoping call will help us define a test scope that gives you meaningful results without a large upfront commitment.

Yes. We operate under UK GDPR. We do not retain your data after project delivery, we do not resell it, and we do not use it to train anything. Data is transferred via secure, encrypted channels. We are registered with the ICO and happy to sign a DPA before work begins. Unlike SaaS platforms that store millions of records in a centralised database, we process your data on a per-project basis - no mass database sitting as a breach liability.

Yes, when done properly. B2B outreach to business contacts is permitted under the 'legitimate interest' legal basis, provided you are targeting relevant contacts, offering genuine business value, and honouring opt-outs. Under PECR, cold emails to corporate addresses are lawful as long as you identify yourself and include an unsubscribe mechanism. We document the legal basis per record and ensure every prospect file we deliver is compliant from day one.

You own everything we deliver - it lives in your CRM, not ours. If you stop working with us, nothing changes on your end. We do not hold your data hostage, we do not charge export fees, and we delete our working copies after project delivery. There is no lock-in at the data level.

No. Every engagement is confidential. We do not share client ICPs, target accounts, or prospect lists between clients. We are happy to sign an NDA before the scoping call if you prefer. Your competitive intelligence stays yours.

We build a review round into every project. If the data does not meet agreed quality benchmarks, we fix it - no argument. If we genuinely cannot deliver what was scoped, we refund the relevant portion. The quality bar is defined upfront in your SOW, so there is no ambiguity about what 'done' looks like.