Your data ops team -
without the headcount.
Your agency runs campaigns. Someone needs to run the data. Fractional data ops is the done-for-you alternative to hiring a data team or wrestling with yet another tool.
The problem every agency has
Your SDRs weren’t hired to clean CRMs. Your campaign managers weren’t hired to verify email addresses. Your ops lead wasn’t hired to spend 20 hours a week deduplicating records across client accounts.
Yet someone is doing all of this. Badly. In stolen hours between client calls and campaign launches. The result: data decays at 3% per month, bought lists bounce at 30–40%, and your sender reputation takes the hit every time.
You have three options: hire a full-time data ops person (£40k–£60k/year plus tools), force your team to use self-serve tools they don’t have time to master, or outsource the entire data operation to a specialist who does nothing else.
That third option is fractional data ops.
How fractional data ops works
Instead of hiring internally or subscribing to tools, you hand your data operations to a dedicated team that already has the process, the tooling, and the cross-client experience.
We audit your CRM, build verified prospect lists, validate deliverability, and keep everything fresh month over month — across every client account. White-labeled if you need it. Invisible to your clients if you prefer.
You brief us once. We deliver on a fixed schedule. Your team stays on strategy, not spreadsheets.
Five services, four tiers
Every service either generates demand for the next or retains clients longer. Nothing exists in isolation.
CRM Quality Audit
We map your current database to identify what's missing, wrong, or duplicated. Then we enrich each record with verified contact data, firmographics, and a data quality score across 16 sources.
ICP-Verified Prospect Pool
You tell us who you're targeting, and we do the heavy lifting. We identify companies that fit, find the right contacts, verify their details across multiple sources, and deliver outreach-ready records.
Deliverability Shield
We validate every list before it sends, monitor domain health continuously, and quarantine risky segments to protect your client's sender reputation from bounces and blacklists.
Always-Fresh Pipeline Retainer
Because data decays and people change roles, we run a monthly cycle to re-enrich contacts, flag job moves, and add fresh prospects—ensuring your pipeline never goes stale.
White-Label Data Ops
We operate behind the scenes as your invisible data team. Resell clean CRMs, verified lists, and deliverability monitoring under your own brand with SLA-backed turnaround times.
LET'S TALK
Not sure which service fits? Tell us where you are - we'll recommend the path.
LET'S TALK
Not sure which service fits? Tell us where you are - we'll recommend the path.
Fractional Data Ops vs. In-House vs. DIY Tools
Cost
Fractional Data Ops
From £2,500/mo — pay for output, not headcount
In-House Hire
£40k–£60k/year salary + tools + management time
DIY Tools
£14k–£25k/year per tool, plus someone to operate it
Time to value
Fractional Data Ops
5–7 days for first deliverable
In-House Hire
3–6 months to hire, onboard, and see results
DIY Tools
Weeks to configure, months to get reliable output
Data quality
Fractional Data Ops
16-source verification, human-reviewed, confidence-scored
In-House Hire
Depends on the hire — single point of failure
DIY Tools
Single-source database, 30–40% bounce within 90 days
Scalability
Fractional Data Ops
Scales with your client roster — no hiring delay
In-House Hire
Linear — more clients means more hires
DIY Tools
Credit-based pricing breaks at agency scale
Multi-client handling
Fractional Data Ops
Built for agencies — client isolation, cross-client dedup
In-House Hire
Ad hoc — depends on the person’s process
DIY Tools
Not designed for it — manual workarounds required
Risk
Fractional Data Ops
No employment risk, no annual contracts, fixed pricing
In-House Hire
Employment commitment, notice periods, key-person risk
DIY Tools
Annual contracts, usage surprises, vendor lock-in
Frequently asked questions
What is fractional data ops?
How is this different from buying a data tool like ZoomInfo or Apollo?
How is this different from hiring an in-house data ops person?
What services are included?
Is this only for agencies?
What does it cost?
Your next campaign deserves better data.
One conversation to scope the work. Fixed price in your inbox the same day. No annual contracts, no procurement theatre.
30 minutes. You’ll leave with a fixed-price SOW.