Your CRM Records Are Half Empty
Most B2B teams operate with account records that contain a company name, a website, and perhaps a generic info@ email. That is not enough to sell effectively. Your SDRs waste hours hunting for direct dials. Your ABM campaigns target the wrong seniority. Your lead scoring model runs on incomplete inputs and produces unreliable outputs.
The root cause is simple: CRM records decay at roughly 30% per year, and most enrichment happens manually - if it happens at all. Data enrichment done properly means every account in your CRM carries the context your team needs to prioritise, personalise, and close.
We fix this by appending verified, GDPR-compliant data to your existing records - systematically, not one account at a time.
Who This Is For
- Sales leaders whose reps spend more time researching than selling. If your team is toggling between LinkedIn, Companies House, and ZoomInfo just to find a phone number, enrichment removes that friction.
- RevOps managers who need consistent, standardised data across the CRM to power scoring, routing, and reporting. Incomplete firmographic data breaks every downstream process.
- Marketing teams running ABM or outbound campaigns that need technographic data, headcount, and funding signals to segment properly.
How It Works
- You share your account list. Export from HubSpot, Salesforce, Pipedrive, or CSV. We need company name and domain as a minimum. The more fields you already have, the faster we validate and fill gaps.
- We map the gaps. Every record is scored for completeness. We identify which fields are missing, which are outdated, and which contain formatting inconsistencies that break automation.
- We enrich from 16+ sources. Companies House for registration and filing data. LinkedIn for headcount and org structure. Specialist providers for tech stack, funding rounds, and intent signals. Every email is SMTP-verified. Every phone number is checked against TPS/CTPS registers.
- We validate and standardise. Enriched data is normalised to your CRM schema - consistent job title formats, standardised industry codes, clean address fields. No manual reformatting required on your end.
- We deliver a CRM-ready file. You receive the enriched dataset plus a gap report showing what changed, what we could not source, and recommendations for ongoing maintenance.
What We Append
We work with 400+ data points per account. The most commonly requested fields include:
- Contact data: Verified work emails, direct dials, mobile numbers, LinkedIn profile URLs, job titles with seniority mapping
- Firmographics: Headcount, revenue band, SIC codes, registered address, incorporation date, Companies House status
- Technographics: CRM platform, marketing automation, analytics tools, cloud infrastructure, security stack
- Funding signals: Last funding round, amount raised, investors, funding stage
- Intent and triggers: Job postings, office moves, leadership changes, recent press coverage
Data Sources
We pull from a blend of UK-native and global sources: Companies House, LinkedIn, specialist B2B data providers, trade directories, professional bodies, and open web intelligence. Every source is documented for GDPR audit trails. We do not scrape personal data or purchase non-compliant lists.
Pricing Context
Enrichment is priced per record, typically £1.50-£4.00 depending on the depth of fields required and current data quality. A 2,000-record enrichment project usually falls between £3,000 and £6,000. We scope precisely on a call - no surprises.
For ongoing enrichment, most teams move to a Pipeline Retainer where enrichment runs monthly alongside deduplication and decay monitoring.
Before and After
| Before | After |
|---|---|
| Company name and website only | 400+ data points per account |
| Generic info@ emails | Verified decision-maker emails with direct dials |
| No tech stack data | Full technographic profile for targeting |
| SDRs spend 2 hours/day researching | SDRs spend that time selling |
| Lead scoring based on guesswork | Scoring powered by complete firmographic and intent data |
If your pipeline build needs net-new accounts rather than enriching existing ones, we handle that too.
Book a free scoping call - we will assess your current data quality and quote enrichment in 15 minutes.
Frequently Asked Questions
How many records can you enrich at once?
There is no upper limit. We have enriched datasets from 500 to 50,000 records. Turnaround scales with volume - 2,000 records typically takes 5-7 business days.
What if you cannot find data for a record?
We flag it transparently. You receive a completeness score for every record. Some companies - particularly small private firms - have limited publicly available data. We never fabricate information to fill gaps.
Is the enriched data GDPR compliant?
Yes. We source under legitimate interest, screen against TPS/CTPS, and document the lawful basis for every record. You receive source documentation suitable for an ICO audit.
Do you integrate directly with our CRM?
We deliver CRM-ready files mapped to your schema. If you need direct API integration for ongoing enrichment, we set that up as part of a retainer engagement.
What is the difference between enrichment and a CRM health check?
A health check audits what you have - duplicates, decay, compliance gaps. Enrichment adds what is missing. Most teams benefit from both, and we often run them together.
Can you enrich accounts outside the UK?
Yes. Our strongest coverage is UK and Western Europe, but we enrich globally. Coverage rates vary by country - we will confirm expected match rates during scoping.
